KUSTURA Baking Mix: A Mölltal Product on a World Tour
A Special Premiere
It was a special moment when, at the invitation of the Austrian Federal Economic Chamber, we stepped through the doors of the Marketplace Austria for Food & Beverages. Even on the first walk through the halls, one could feel the energy: voices in dozens of languages, curious glances, the crackle of possibilities. We had come to present our KUSTURA Baking Mixes – gluten-free, organic, vegan, and with a clear Clean Label concept – and suddenly found ourselves at the centre of an international dialogue about taste, quality, and authenticity.
Premiere of Our Country Bread
A highlight of the day was the first-ever presentation of our new KUSTURA "Landbrot" (country style) bread baking mix – even before its official release. With this premiere, we wanted to show how much we continue to develop our product range while remaining true to our philosophy. The response was overwhelming: guests from all over the world tried the country bread and were enthusiastic about its authenticity and distinctive taste, which combines the tradition of the Mölltal with modern nutritional quality.
The tasting became a turning point. As soon as the first guests tried our products, enthusiasm spread. A South American producer of baby snacks spoke of "a touch of Mölltal that could unfold across continents." From Malaysia, representatives of the HoReCa industry immediately recognized the potential for hotels and restaurants. And then there was that special moment: a South Korean entrepreneur, who couldn't stop after the first bite, and tried all our different products, smiled – and promised to contact us as soon as possible. Today, we are already in personal email exchange to discuss further steps.
People at the Center
However, it wasn't just the markets that impressed us, but especially the people behind them. We met entrepreneurs and delegates from all over the world, whose personal stories and perspectives enriched us. With some, the paths are still open, other contacts have already become more concrete – but every encounter was a gain. These personal acquaintances gave the event a depth that goes beyond mere business initiation.
Quality that Convinces
Our Clean Label concept and our uncompromising quality standard were particularly well received. Many visitors were impressed by the transparency and authenticity that our products exude, and expressly approved of this. It was palpable: In a world that increasingly demands clarity and honesty, the KUSTURA Baking Mixes strike a chord with the times.
Voices from China also appreciated what we do, connected with the Mölltal and its culture. But here it became clear that markets have their own rules – and that we need to adapt our concept to really score there. A challenge that we do not shy away from, but rather see as an opportunity.
Things got particularly concrete with Canada. The discussions there went beyond initial acquaintance; we are already talking about a possible market entry. It is fascinating to see how a product developed in the mountains of Carinthia now has the opportunity to gain a foothold in North America.
Our Conclusion
What remains is a feeling of new beginnings. This event was not just a stage for our baking mixes – it was a window to the world. We felt that our work touches people, whether in Vienna, Seoul, or Toronto. And we take this resonance back to the Mölltal, where the next batch is being created – with the certainty that it may soon be enjoyed on another continent.
👉 Discover the KUSTURA Baking Mixes yourself
Gluten-free. Organic. Vegan. Clean Label.
Directly from the Mölltal. Our products stand for authenticity and quality – and are ready to conquer the world.
Try now and become part of the journey.
Sincerely, Your KUSTURA Baking Mix Team